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Made to be kept.

Everything here is laid out to be read in one sitting or printed and read away from a screen. All of it is free, none of it asks for an email address, and each one is a point-in-time snapshot rather than a live document — the date it was made is on the sheet.

Not a buy list. Exceptional can also be expensive. Why →

Exceptional Company Series · No. 1

Intuitive Surgical, Inc.

Robotic surgery platforms and their consumables. The business, the five structural tests, twelve years of earnings and the honest risk list — on two sides of A4, with no valuation view.

PDF · 2 pages · 201 KB · the company page

Exceptional Company Series · No. 2

Microsoft

Enterprise software and cloud. The business, the five structural tests, twelve years of earnings and the honest risk list — on two sides of A4, with no valuation view.

PDF · 2 pages · 185 KB · the company page

Exceptional Company Series · No. 3

Netflix

Streaming entertainment. The business, the five structural tests, twelve years of earnings and the honest risk list — on two sides of A4, with no valuation view.

PDF · 2 pages · 195 KB · the company page

Exceptional Company Series · No. 4

IDEXX Laboratories, Inc.

Veterinary diagnostics and practice software. The business, the five structural tests, twelve years of earnings and the honest risk list — on two sides of A4, with no valuation view.

PDF · 2 pages · 187 KB · the company page

Exceptional Company Series · No. 5

ResMed Inc.

Sleep apnea devices and the consumables that keep them working. The business, the five structural tests, twelve years of earnings and the honest risk list — on two sides of A4, with no valuation view.

PDF · 2 pages · 182 KB · the company page

Exceptional Company Series · No. 6

Fortinet, Inc.

Network security appliances and the subscriptions that keep them current. The business, the five structural tests, twelve years of earnings and the honest risk list — on two sides of A4, with no valuation view.

PDF · 2 pages · 173 KB · the company page

Exceptional Company Series · No. 7

Arista Networks, Inc.

Datacentre switching, with a single operating system across the range. The business, the five structural tests, twelve years of earnings and the honest risk list — on two sides of A4, with no valuation view.

PDF · 2 pages · 174 KB · the company page

Company fact sheet

ASML

Semiconductor lithography equipment. The business, the five structural tests, twelve years of earnings and the honest risk list — on two sides of A4, with no valuation view.

PDF · 2 pages · 167 KB · the company page

Company fact sheet

CHECKLIST

. The business, the five structural tests, twelve years of earnings and the honest risk list — on two sides of A4, with no valuation view.

PDF · 1 pages · 76 KB · the company page

Company fact sheet

Curtiss-Wright

Engineered components for defence, aerospace and nuclear power. The business, the five structural tests, twelve years of earnings and the honest risk list — on two sides of A4, with no valuation view.

PDF · 2 pages · 166 KB · the company page

Company fact sheet

Descartes Systems Group

Cloud software for logistics and supply chains. The business, the five structural tests, twelve years of earnings and the honest risk list — on two sides of A4, with no valuation view.

PDF · 2 pages · 164 KB · the company page

Company fact sheet

ExlService

Data analytics and digital operations for insurers and healthcare. The business, the five structural tests, twelve years of earnings and the honest risk list — on two sides of A4, with no valuation view.

PDF · 2 pages · 164 KB · the company page

Company fact sheet

HEICO

Aerospace and defense replacement parts. The business, the five structural tests, twelve years of earnings and the honest risk list — on two sides of A4, with no valuation view.

PDF · 2 pages · 168 KB · the company page

Company fact sheet

Mastercard

Global payments network. The business, the five structural tests, twelve years of earnings and the honest risk list — on two sides of A4, with no valuation view.

PDF · 2 pages · 173 KB · the company page

Where must capital flow?

The Forces

The seven forces and the themes beneath them — the map of where money is being pulled, and which of it we have written about. Read from the same taxonomy the site's Forces view uses.

PDF · 5 pages · 236 KB

The words this site actually uses

Key terms

Every term that appears on a company page, defined in plain English, with what we look for in each. Made for reading beside a printed fact sheet, where there is nothing to click.

PDF · 2 pages · 92 KB

A fact sheet is published when its piece is. A company can be graded before it has been written up, and its sheet waits until the writing exists — so a company you expect to see may simply not be here yet.

These are assessments of business quality. None of them carries a price target, a valuation or a view on what to pay, which is a deliberate limit rather than an omission.

The Conviction Play publishes general commentary and analysis for information only. It is not investment advice, not a personal recommendation, and not an offer or invitation to buy or sell anything. Capital is at risk and the value of investments can fall as well as rise.

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